Gain Clarity.
Build Momentum.
Achieve Your Vision.
We help CEOs build thriving businesses with a clear vision, strong leadership, and a proven system for success.
Clarity
Create an actionable plan to grow your business.
Alignment
Get your team working toward a shared vision.
Momentum
Achieve real results with a proven system.
certified Pinnacle Business Guide
ABOUT Chris Palmer
A trusted partner and Guide for the climb to your most ambitious goals.
For many leaders, the pressure never really stops. When growth slows, priorities blur, and teams drift, the business starts to feel heavier than it should—and frustration and fatigue follow fast. Chris has lived in those trenches, building and scaling companies through both rapid growth and times of crisis. He understands the weight leaders carry and knows how to bring teams back to clarity and traction.
Over the past 20 years, Chris has founded and sold six businesses across e-commerce, technology, real estate, retail, and landscaping. Most notably, he built an e-commerce marketing agency from the ground up to $35M in annual revenue—an experience that reinforced what it takes to scale: clear vision, strong systems, healthy accountability, and a unified team that executes.
Chris led a five-year EOS® implementation that proved transformational. The business gained alignment from the leadership team to the front lines, established a steady operating rhythm, and built discipline around priorities, scorecards, and accountability—resulting in stronger execution, more predictable outcomes, and a culture of continuous improvement.
With perspective shaped by both meaningful wins and instructive losses, Chris brings wisdom and clarity to every room. As a Pinnacle Business Guide, he’s known as a calm, steady presence in turbulent times—getting into the trenches with teams to sharpen thinking, ask the right questions, and champion their success.
Originally from Indianapolis, Chris and his wife now call Redding, California home, where they’re raising their three daughters. Outside of work, he’s an avid outdoorsman and endurance athlete who loves climbing mountains—where he’s reminded that the best results come from a clear vision, an intentional plan, and the right partners for the journey.
Stop the grind. Enjoy the climb.
Have you hit a PLATEAU in your business?
Lack of Direction
Without a clear strategy, your team is misaligned, and opportunities slip away.
Wasted Resources
You’re spinning your wheels with limited progress.
Stagnation
Without the right systems, your business will hit a ceiling and stop growing.
The Pinnacle Principles
Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business climb.
PEOPLE
Get the right people in the right seats, right away. Then equip and coach them in a unified direction.
PURPOSE
Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.
PLAYBOOKS
Document and optimize your core processes from top to bottom, both internal and customer-facing.
PERFORMANCE
Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.
PROFIT
Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.
WE KNOW THE CHALLENGES OF RUNNING A BUSINESS.
It can feel overwhelming — misaligned teams, stalled growth, and uncertainty about the next steps. I’ve been in your shoes and helped CEOs like you implement a clear, proven system to regain control, drive momentum, and achieve the success you envision.
Pinnacle Client Testimonials
The Pinnacle approach changes the way you view and operate your business on a daily basis. It helps you to build a foundation of A-players that live your core values, create winning playbooks, and drive clarity and alignment around your purpose and goals. If I could change one thing, I would have started working with Pinnacle earlier.
Brandon Mensink
COO & Co-Owner of Tonna Mechanical, Inc.
The Pinnacle approach is customizable, nimble, and applicable to any business challenge. It layers the latest business thinking on top of tried-and-true practices. This unique combination continues to take my company and leadership to the next level.
Kristi Piehl
Founder & CEO of Media Minefield
Take the first steps toward a thriving business
Let’s Talk
No-pressure conversation. We’ll dig into where you are, where you want to go, and what’s getting in the way.
Team Buy-In
If it’s a fit, we meet with your leadership team to show how this benefits them and the team. No buy-in is like pushing a rope.
Let’s go
We start where you are. Together, we’ll set priorities, drive execution, and create momentum through structured accountability, quarterly summits, and annual planning.
BASE CAMP
DAY 1
Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and shore up the culture foundations we’ll build from.
BASE CAMP
DAY 2
We review the territory covered in Day One and begin looking out to the future to cast vision, define a compelling purpose and set milestones, growth plans and Rocks.
Quarterly Lookouts
ANNUAL
SUMMITS
Each year we stake two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sights on from the start.
Free tool
Discover where your Business Stands on the path to the Pinnacle.
Take our Baseline Assessment to determine how your company performs across the Five Pinnacle Principles and receive a PDF report with practical recommendations to help you and your team climb to the next level.
– RECEIVE Your Scores Across ALL Five Pinnacle Principles
– Learn How Each Principle Unlocks Business Growth
– Get Actionable Recommendations and Tools
Learn More about the Pinnacle Approach™
The Pinnacle Approach™ is detailed in a series of three books that share stories and principles real businesses have used to grow faster than they ever thought possible. Download Peak Performance today as a FREE audiobook to learn more.